I hope you are all excited as much as I am, in the launch of CHIDEM’s Online Boutique.
My aim is very straightforward - to take care of myself as well as you by solely depending on natural, and organic raw materials whose benefits have been scientifically proven throughout the cosmetics industry. I remember the frustration I used to feel when I was prescribed antibiotics, hormone tablets and all sorts of medical creams to treat my dry and acne-prone skin condition, often with no comforting answers to my many questions like; “Why these creams, what’s in them, what are the side effects, will the problems re-occur and why will it be good for me?” I also used to purchase well-known over-the-counter products that are full of synthetic chemicals and with little awareness of its content. I think the uses of synthetic chemicals are significant for many applications, but after my extensive research, I would not use them anywhere near my skin! I’d much rather use nature’s purest gifts to nourish and protect my skin from environmental damages, as well as slowing down the natural ageing process. The non-transparency of these big brands and their ingredients made me frustrated as an engineer, a scientist, most importantly as a consumer. I wonder how many of these ingredients in your skincare products you recognize, and are you aware of their negative impact on your general health. I wanted this to change! From then onwards I knew that I wanted to create a luxury brand with the main focus of producing highly concentrated personalized products, staying transparent and informing people in cosmetics and the beauty sector.
The multi-national nature of companies, and the idea of everything being produced “somewhere, by someone” frightens me, as I can’t see and feel any personal interaction between the brand and its clients. Most companies are working to become bigger, but not better. I want consumers of CHIDEM to know exactly what they are feeding their skin; be aware of the benefits of the ingredients; and use the products confidently by incorporating the benefits of healthy living in all parts of their life. I want our consumers to share their knowledge on beauty and know what is good and what not for their loved ones. I want consumers to know that when their product arrives to them; it’s freshly made for them and they are welcome into CHIDEM’s world filled with luxury and elegance. I want all of you to be a part of CHIDEM, anytime and everywhere.
Cosmetics are products which we have a direct physical and emotional relationship with, as we wear them daily on our skin. Producing beauty products for me is like producing a piece of art that would reflect its owner the best with its smell, touch and application. Each of the products is desired by you, and formulated and prepared by me in a laboratory with care, specific to your needs and dreams. My aim is to make all of you love and treat yourselves, feeling pampered at all times. Please use your greatest imagination whilst creating your treasure. Close your eyes and imagine your perfect environment, the scent, and how you look and feel, then leave it up to me to work my wonders with the powerful essence of nature.
Let’s not forget that Mother Nature has all the answers to our problems, therefore we should be aware of its wonders and make use of it.
I hope you will enjoy your luxurious pampering treats as much as I will enjoy creating them.
Made With Love,
Founder and Director
MEng (Hons) AMIChemE Chemical Engineer